The history of our Group can be traced back to the establishment of Econframe Marketing Sdn Bhd “Econframe Marketing” on 23 August 2001 by Lim Chin Horng, who is currently our Managing Director of the Group. Prior to the establishment of Econframe Marketing, our Managing Director, Lim Chin Horng was involved in the manufacturing of dry cargo containers and mechanical metal parts where he acquired knowledge and skills in metalworking. Through his industry network, he observed demand for metal door frames and metal window frames and subsequently ventured into the manufacturing of metal door frames and metal window frames.
Our historical milestones are set out below
2001Commencing Metal Door and Window FramesWe commenced operations in the manufacturing of metal door frames and metal window frames in a rented factory with a built-up area of approximately 2,400 square feet in Sungai Rasa, Klang, Selangor. We offer metal door frames with customised profiles based on our customers’ requirements. We also designed and put together a small selection of 12 metal door frame profiles for our customers to choose from, based on market trend observations and feedback from our customers. As at the end of 2001, we secured orders for four projects.
2006Expanding FactoriesIn 2006, we expanded our manufacturing space and rented two additional factories in Sungai Rasa, Klang, Selangor with a total built-up area of approximately 4,800 square feet, which are adjacent to our Rented Factory 1.
2009Owned our First FactoryIn September 2009, we purchased our first factory in Sungai Rasa, Klang, Selangor with a total built-up area of approximately 15,000 sq ft. As at the end of 2009, we secured  projects. In addition, we expanded our range of selection of metal door frame profiles to 20 profiles.
2010Trademark Registration for ECONFRAME and Expanded our productIn May 2010, we registered our trademark ECONFRAME® and began selling our metal door frames and metal window frames under our ECONFRAME® brand to establish our branding in the market. And in the same year, Econframe Pre-Hung Doors Sdn Bhd was incorporated for the trading of wooden doors. We also commenced the trading of ironmongery and fire resistant door sets to complement our metal door frames business. The expansion of our product offerings allowed us to offer total door system solution and strengthen our market presence. All wooden doors, ironmongery and fire resistant door sets were sourced from third party suppliers. Wooden doors were sold under our ECONFRAME® brand while ironmongery and fire resistant door sets were sold under third party brands.
2012Claimed our Second FactoryIn 2012, we purchased two factories at Sungai Rasa, Klang, Selangor, within close proximity to Factory 1 with a total built-up area of approximately 15,000 square feet. In addition, we expanded our range of selection of metal door frame profiles to 30 profiles.
2014Supplied Products to Notable Property DevelopersIn 2014, we purchased our third factory at Sungai Rasa, Klang, Selangor, within close proximity to Factory 1 and Factory 2, with a total built-up area of approximately 9,000 square feet as our warehouse for raw materials. Currently, we expanded our range of selection of metal door frames profiles to 34 profiles. We have also supplied our products to development projects by notable property developers which include amongst others, Aset Kayamas, Eco World, Gamuda, IJM Land, IOI Properties, LBS Bina, Mah Sing, Matrix Concepts, Sime Darby and SP Sstia through our customers who are either main contractors or building materials trading arms of property developers.
2015(Manufactured First Prototype for Fire Resistant DoorIn 2015, we commenced product development on fire resistant door sets with the intention to venture into the manufacturing of fire resistant door sets comprising fire resistant door, metal door frame and ironmongery under our in-house brand. We evaluated and tested fire resistance capabilities of various raw materials and design specifications (i.e. dimensions of fire resistant door, fire resistant door with/without vision panel, metal door frame and accessories such as ironmongery) to ensure our fire resistant door sets comply with the relevant fire-rated requirements. We also manufactured prototype fire resistant door sets in preparation for submission to SIRIM and BOMBA for fire-rated certifications.
2016Obtained Trademark DUROE and ISO-9001: 2015In 2016, we obtained the trademark DUROE® in Malaysia in preparation to commercialise our products for fire resistant door sets including ironmongery. With this new brand, we gradually ceased selling ironmongery under third party brands and began selling OEM ironmongery under our DUROE brand. In the same year, we obtained our ISO 9001:2015 Quality Management Systems certification from SIRIM for the manufacturing of fire resistant door sets.
2017Introducing the First Fire Resistant DoorIn 2017, we successfully introduced our first fire resistant door set after we obtained product certification from SIRIM and certification from BOMBA. Our fire resistant door sets are sold under our DUROE® brand and we gradually ceased trading third party fire resistant door sets. In the same year, we started manufacturing customised metal doors on request which are sold under our ECONFRAME® brand.
2018DUROE Trademark in ChinaIn 2018, we registered the trademark DUROE® in China under the name of Lim Chin Horng (our Managing Director) and has subsequently transferred the trademark to our Group for our ironmongery in anticipation of a planned entry into the market in China in the future.
2019Incorporated as Public Limited CompanyOur company was incorporated in Malaysia on 27 November 2019 under the Act as a private limited company and was subsequently converted into a public limited company.